About USC Gould
USC Gould is a top-ranked law school with a 120-year history and reputation for academic excellence. We are located on the beautiful 228-acre USC University Park Campus, just south of downtown Los Angeles.
Learn about our interdisciplinary curriculum, experiential learning opportunities and specialized areas.
Student Quick Links:
USC Gould helps prepare you for a stellar legal career. You can pursue a JD degree, one of our numerous graduate and international offerings, or an online degree or certificate.
Participate in an unparalleled learning experience with diversity of people and thought. Get involved in the law school community and participate in activities that enhance your studies.
Student Quick Links:
We work closely with students, graduates and employers to support successful career goals and outcomes. Our overall placement rate is consistently strong, with 94 percent of our JD class employed within 10 months after graduation.
Our faculty is distinguished for its scholarship, as well as for its commitment to teaching. Our 12:1 student-to-faculty ratio creates an intimate and collegial learning environment.
- Alumni and Giving
From torts to sports
USC Gould School of Law
- ABOUT USC GOULD
- A MESSAGE FROM THE DEAN
- + HISTORY OF USC GOULD
- LAW, RACE AND EQUITY
- + NEWS
- + EVENTS
- BOARD OF COUNCILORS
- CONSUMER INFORMATION (ABA REQUIRED DISCLOSURES)
- VISIT US
- SOCIAL MEDIA
- + CONTACT US
Friday, January 20, 2023
Richard Rosenblatt (JD 1994) recruits Ted Russell (JD 1994) to team up on Autograph, a new venture bringing Web3 to the world of entertainment and sports
By Leslie Ridgeway
Two USC Gould School of Law classmates have joined forces on a sports NFT platform that elevates fan engagement for sports stars like champion quarterback Tom Brady, Olympic standout Simone Biles and hockey legend Wayne Gretzky to a new level.
|Richard Rosenblatt, co-founder of the NFT platform Autograph|
Rosenblatt says the idea for Autograph germinated while he was with his family in Cabo San Lucas in the early days of the pandemic. He and his son Dillon, a graduate of USC’s Iovine and Young Academy and an entrepreneur, got to talking about Web3 and NFTs — non-fungible tokens that fans trade and sell — in the sports and entertainment spheres. Rosenblatt enlisted long-time friend Brady as co-founder and co-chairman.
“We wanted to create something unique in the space,” Rosenblatt says. “The analogy is baseball cards. They were the most treasured thing I owned as a kid. And now, in digital form you can collect NFTs and have them signed. Other platforms were focused on leagues, but we started by focusing on individual players and building their personality online. We keep expanding and just announced that we are the exclusive NFT partner of the PGA.”
Autograph enriches the fan experience by offering access to special NFT drops and engagement opportunities like meetups and online Q&A sessions. The platform holds exclusive agreements with a substantial roster of entertainment brands and individual athletes, distinguishing it within the NFT space. The platform is guided by an advisory board of people Rosenblatt has known for years, including golf superstar Tiger Woods, award-winning actress and producer Eva Longoria Baston and skateboarding icon Tony Hawk. Dillon leads the company as CEO and co-founder.
|Ted Russell, Autograph’s chief operating officer and chief business officer|
“We talked about what the company could be and do, I met the other founders and it seemed like an interesting opportunity to work in a growing technology space,” Russell says. “I had done a lot of tech, media and entertainment work, and it all seemed to fit together.”
Russell oversees deal-making, finance, strategy, business development, innovation and people management for a company that has expanded from four to 120 people in just 15 months.
“[We have] a lot of moving parts that all need to work together seamlessly to deliver against the promise we make to brands, companies and talent,” Russell says.
Rosenblatt founded his first public company iMALL, a groundbreaking e-commerce platform for small businesses to sell products online, when he was a 2L at USC Gould, and went on to run Intermix/Myspace, the original social network; soon after selling Intermix/Myspace to News Corp, he founded Demand Media (now Leaf Group), an innovative content creation platform that operated multiple online brands. More recently he founded and is CEO of Whip Media, which he calls “the Nielsen of the streaming world,” a content licensing and research platform for entertainment organizations that allows users to share TV and movie moments.
Though not practicing law today, Rosenblatt credits his Gould law degree with giving him the credibility and organized thinking he needed to run three public companies.
“It always helped me think in a very linear way,” he says. “Law helped me think ‘bullet one, section A’ and to look at both sides. As a good businessperson you learn to listen to both sides whether you agree or not. The law is a big part of everything I do.”
Both Rosenblatt and Russell applaud then-Dean Scott Bice’s torts class for training them to prepare and organize, and for Rosenblatt, Professor David Slawson’s contract law course proved instructive.
Russell also praised Professor Rob Saltzman for teaching him how to analyze issues, and legal writing classes that gave him a good foundation for his clerkship with the Hon. John Davies in the U.S. District Court for the Central District of California in Los Angeles. Russell has also been a lecturer in law at USC Gould teaching ethics and negotiation.
As Autograph continues to grow, Rosenblatt continues to innovate, co-founding Adim, a new storytelling incubator that he hopes will be “the next Marvel” with Rob McElhenney, creator and actor on FX’s It’s Always Sunny in Philadelphia and actor Ryan Reynolds. Another son, Chase, a USC Marshall School of Business alum, is co-founder and CEO of Adim.
- Next Article: Shaped by education
- Previous Article: In the business of shaping entertainment: Jeff Schneider
Dan Klerman awarded Fulbright Senior Scholar grant to conduct research in Israel
June 7, 2023
At Hebrew University in Jerusalem, USC Gould professor will compare immigration policies
Trailblazer Elyn Saks sees ‘gender-inspired mental health activism happening all the time now’
June 6, 2023
USC Gould professor is founder, faculty director of Saks Institute for Mental Health Law, Policy and Ethics
USC Gould Law Library showcases ‘rejuvenating power of music’
June 2, 2023
Performances feature LA Philharmonic concertmaster, saxophone quartet