October 22, 2026
A panel of experts joined the USC Gould Center for Transnational Law and Business Oct. 22, 2026, to discuss the pros and cons about what we know about personalized pricing, what the enforcement statement gets right and where it may need some help. Panelists were John Lynch (Leeds School of Business, University of Colorado-Boulder), Avishalom Tor (Notre Dame Law School) and moderator D. Daniel Sokol (USC Gould School of Law).















